For years, marketers have relied on the Net Promoter Score (NPS) as the gold standard for measuring customer sentiment. But in recent years, as many brands have grown increasingly disconnected from ...
Explore the shortcomings of Net Promoter Score (NPS) in measuring customer satisfaction and loyalty, highlighting the ...
Gartner predicted four years a big decrease in Net Promoter Score use as a CX metric in 2025. But it's hanging around. In 2021, Gartner made a bold prediction: “More than 75% of organizations will ...
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