Take your ecommerce business-building strategy beyond Shopify analytics with these 6 powerful GA4 reports you can create in minutes. If you’ve ever taken advantage of an email signup coupon only to ...

Shopify is a powerful tool online retailers can use to build and grow their businesses. In addition to Google Analytics (if set up), Shopify Analytics has powerful reporting to help direct-to-consumer ...

For Shopify merchants, generating sales often feels like a combination of offering great products, employing smart marketing, and a bit of luck. But what if you could take luck out of the equation and ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Shopify has acquired the team from e-commerce analytics startup Peel Insights. The Peel app remains available on Shopify's App Store. CEO Nicolas Grasset is now a director of product at Shopify.