WPP's GroupM is going the road more traveled--co-producing limited series "October Road" with Touchstone Television for ABC. Unlike other recent advertiser-program agreements, the deal has fewer ...

As connected-TV ad spending continues to surge, the GroupM Ad Innovation Accelerator has launched as a cross-company program designed to bring about an evolution of the living-room ad experience.

One of the nation’s biggest investors of ad dollars wants to push big large streamers to work together when it comes to commercials. As more consumers abandon traditional TV watching for streaming ...

UK pubcaster Channel 5 has commissioned a new series from Honey Bee and GroupM Motion Entertainment that will explore the exploding industry of luxury travel. The First Class Travel Show (w/t, ...

Amazon and GroupM have been engaged in an exclusive partnership for the past six months to embed brands within shoppable livestreams, with work being debuted at the Cannes Lions festival this week.

LONDON: Richard Foster has been promoted to managing director of GroupM Entertainment in the U.K. and director of strategy and distribution for GroupM Entertainment worldwide. Upped from his role as ...

Amazon Ads is working with GroupM Nexus, the media agency’s performance marketing unit, to launch the Amazon Marketing Cloud Maturity Framework. The framework is designed to help clients work more ...

The global advertising market will reach $989.8 billion this year, a 7.8 percent increase, with the industry set to top $1 trillion in 2025. According to the This Year, Next Year 2024 Global Midyear ...