Growing your business is a daunting task. But thankfully, data has solved a lot of issues for businesses and marketers. With the right data and analytics tools, you can turn the tables and skyrocket ...

Hi, readers. This is AdExchanger Senior Editor James Hercher, bringing you this week’s dispatch from the world of commerce. Today, we’ll start with a recent claim made by Jennifer Hyman, co-founder ...

In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

Dropbox’s referral program is one of the most cited examples of successful growth hacking. To encourage user acquisition, Dropbox offered free storage space to both the referrer and the referee. For ...

Growth hacking operates at the intersection of marketing, technology, and product development. It aims to identify scalable and repeatable tactics that can accelerate growth. It focuses on the entire ...

The future of growth hacking looks promising, especially as technology continues to evolve. With AI and machine learning advancements, growth hackers will have even more sophisticated tools to analyze ...

Google Analytics is no doubt one of the most popular, powerful, and widely used platforms for measuring digital traffic and customer behaviour. Its comprehensive metrics, non-exhaustive data, and easy ...

A bit of friction in your growth funnel is a good thing. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes ...