Keratin treatments – the most famous being the Brazillian blow dry – are most known for being temporary straightening treatments lasting around three months. At age 19, that's exactly what I was in ...

To corral this list of the best texture sprays for fine hair, PureWow editors researched the most popular brands trending across the internet, from Google Trends data to social media. We also asked ...

Whether you have fine, medium, or coarse hair, these products from Oribe, Virtue, and more are exactly what you've been looking for. Depending on your hair texture, you may want to include specific ...

To help build or refine your curl routine, we asked haircare experts for their favorite products across every category—from shampoos and conditioners to curl creams, mousses, gels, oils, and heat ...

You probably think your hair texture is just genetic luck of the draw – you got the curly gene or the straight gene and that’s that. But what if your hair has been trying to tell you something ...

Your hair might be trying to tell you something important about your nutritional status, but you’re probably dismissing the signals as normal aging or styling damage. Changes in hair texture, ...