Haleon, the two-year-old CPG spinoff from GSK, is not only leading in marketing inclusion efforts, but aiming to meet even higher standards. The company accounts for three of the first 10 “Certified ...
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. But that’s a challenge ...
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