Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. What if your perfect business buyer isn’t someone you’ve never ...

Tracking the effectiveness of your influencer marketing campaigns can be tricky, especially with dark social being common practice. To combat this, focus on metrics such as website traffic from ...

With brand trust in the U.S. lingering below 40%, B2B brands are looking for ways to earn back trust and engagement from their audiences. But many B2B brands continue to overlook one marketing tactic: ...

Once a space dominated by bloggers, influencer marketing has evolved into a multi-billion-dollar industry that dictates how brands connect with consumers across global markets. While Millennials and ...

B2B brands can build trust and engagement through authentic, influencer-driven marketing strategies. Employees and niche influencers are key assets for creating genuine, impactful B2B content. With ...