There is a missing ingredient in today’s artificial intelligence, which, when added, will make AI a truly indispensable partner in business and increase return on investment over the long haul. The ...

We’re constantly seeking ways to optimize our PPC campaigns and maximize impact. Testing is critical to this process, but traditional methods like A/B tests, incrementality evaluations and geo ...

Much of artificial intelligence (AI) in common use is dedicated to predicting people’s behavior. It tries to anticipate your next purchase, your next mouse-click, your next job move. But such ...

Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood — or ...

From healthcare to finance, predictive AI shapes decisions daily. It helps retailers forecast trends, banks detect fraud, and doctors assess disease risk. Fast and efficient, it’s widely used to save ...

One of the most popular applications of artificial intelligence to date has been to use it to predict things, using algorithms trained with historical data to determine a future outcome. But ...

With the emergence of huge amounts of heterogeneous multi-modal data, including images, videos, texts/languages, audios, and multi-sensor data, deep learning-based methods have shown promising ...