Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When you hear the word afterlife, it likely conjures up thoughts ...

Enduring brands like Barbie and DeLorean succeed not by relying on nostalgia alone, but by turning legacy into leverage, blending cultural capital with innovation and infrastructure. The most ...

I believe there are two versions of purpose. Big P Purpose is audacious and goal-oriented. It has an all-or-nothing focus and often leaves us chasing huge, distant outcomes. The end result, more often ...