When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...