When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. NEW YORK (PIX11) — With the weather warming ...

Tierney Plumb is an editor of Eater’s Northeast region, covering D.C., Boston, Philly, and New York. After nearly 70 years of roving around America, old-school mobile truck Mister Softee is circling ...

Summer may be over but Mister Softee is giving Long Islanders a reason to extend the season with the opening of the ice cream vendor's second storefront, in Center Moriches. The first brick-and-mortar ...