Companies implement certain marketing strategies, whether they are adding to their product line or adding new distribution channels. When marketing managers implement marketing strategies on their own ...

In organizational behavior and industrial psychology, proactivity means anticipatory behavior, taking control of situations and initiating actions to make changes. A proactive stance, as opposed to a ...

While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

There are many ways a story can move ahead, but it happens predominantly in two ways: either a character pushes the narrative forward, or the world (within the narrative) pushes a character back, and ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

What Is the Difference Between Proactive and Hyper-Reactive Thinking? The human brain utilizes a proactive system and a reactive system to navigate daily life and perform a variety of thinking tasks.

There are many different leadership styles and approaches to management that are viable. Some managers like to be direct and hands-on, while others prefer to give employees more autonomy and space.

Opinions expressed by Entrepreneur contributors are their own. Tell me if this scenario sounds familiar: Yawns, stretches; shuts off alarm; checks texts; checks emails; checks social — heads to ...

Customer experience is entering the sci-fi age: knowing and understanding customers on an individual level, providing personalized service, and dedicated moments. All of this is becoming possible ...