Buyers and salespeople are influencers. So why aren’t they treated as such? Influencers inspire the actions of others — but it doesn’t matter if a celebrity or industry-proclaimed influencer raves ...

Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Check out these real examples of influencer media kits.

In influencer marketing, first impressions matter, and branded packaging is often your first opportunity to make an impact. It’s not just a container for your product—it’s a powerful tool that can ...

Brands, both large and small, have recognized the influential power of individuals with substantial followings on social media platforms. To tap into this potential, companies are increasingly turning ...

As an influencer, getting your first brand partnership is a big deal. And with new protections in place, even more creators, athletes and influencers can seek out partnerships with brands. Initiating ...