The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO introduces its AI-powered SMART Play system at CES 2026, with SMART Bricks, Tags, and Minifigures, designed for ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

One of the kits from the first wave of LEGO's 2026 products is a unique gaming set that supports three distinctive builds ...

LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.

LEGO is introducing a new way to make its upcoming sets more interactive than ever before: Smart Play. The system uses Smart ...

The new Lego Game Boy is the latest collectible set made in collaboration with Nintendo. There have been a handful of these brick-built consoles over the past few years, such as the NES and Atari 2600 ...

The original Game Boy is, without a doubt, one of the most iconic gaming consoles of all time. And now, over three decades after its initial released, the 1989 classic handheld is getting immortalized ...

If you loved the Lego Game Boy but couldn’t get yourself to buy it because it was only a display piece that couldn’t play actual Game Boy games, I’ve got great news for you: It’s no longer merely a ...