Think of some of the biggest movies of the last few years. Now, think of some of the biggest movies that were completely original. If you’re struggling to name as many, it’s not a memory problem. It’s ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. The science of creativity also provides a much-needed ...

New research shows that ADHD (Attention Deficit Hyperactivity Disorder) is linked to higher creativity, and that this ...

In this challenging period in our industry, and in our world — do we need to remind ourselves of some of the rules of advertising and not just depend on the power of raw creativity? The Drum associate ...

The development of creative ideas in the ad industry is hampered by subjective opinions and a lack of constructive feedback, according to a study in partnership with the IPA. The research, which ...

For years, the loudest argument around generative tools has been that artificial intelligence will flatten originality and ...

You’ve seen it happen. A project that had potential suddenly runs out of steam. No one raises new ideas. People stick to what’s been done before. The team is smart, capable, even enthusiastic—but the ...

In the U.S., East Asian workers — with Chinese, Japanese and Korean ethnicities — are often stereotyped as lacking in creativity, which contributes to their underrepresentation in leadership roles, ...

Our first associations to the word creativity tend to be about thinking: Think different! Think outside the box! But creativity is not just about thinking and having ideas. Monet did not just have an ...