Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...

High-intent traffic deserves high-performing pages, and these landing page builders help marketers create them with precision ...

"Never start a marketing campaign without a dedicated landing page." Oli Gardner, co-founder of Unbounce and founder of Outline, has lived by this mantra since 2009. Yet he still sees the same ...

First, what is the goal of a landing page? Simply put, it is to convert a website visitor into a lead by capturing contact information in a form. When it comes to landing page optimization, there’s no ...

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

As a content and search marketing professional, driving targeted traffic through your content is one of the first goals in your strategy. Some marketers could stop there knowing they’ve done a good ...

Landing page optimization allows you to get your potential client hookes with your story of how you can make their life better. What follows is a list of resources that can be applied specifically to ...

Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...

It now seems impossible to find a marketing challenge where AI isn’t touted or at least considered as a solution. Some tasks clearly lend themselves better to the elixirs of AI than others. One of ...

So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...