“Ohio.” “Brat.” “Cringe.” “Weird.” Coconut emojis. Viral memes are omnipresent this campaign season, distilling concepts, images and ideas into simple, replicable formats that spread rapidly online.

Jon Andoni Duñabeitia does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations ...