At the biggest Consumer Electronics Show of the year (CES 2026), LEGO has taken the showfloor by revealing LEGO SMART Play, a ...

Lego has revealed what it is calling the biggest evolution of its iconic bricks in almost 50 years, unveiling the new Lego ...

Lego’s iconic brick is getting its biggest upgrade since the modern design was unveiled in 1958: meet the Lego Smart Brick.

Headlining the list is Darth Vader’s TIE Fighter set, a 473-piece set that debuts at just $70—$5 more than the MSRP of the ...

Crafted in partnership with Disney and Lucasfilm, the interactive activation at CES promoted the launch of Lego’s new Smart ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

LONDON (AP) — It’s a life-size World Cup soccer trophy — made of 2,842 Lego bricks. Lego teamed up with FIFA on Wednesday to announce the product that will launch the classic Danish toy brand’s first ...

The definition of a project car is nebulous, and a Swedish enthusiast just stretched it significantly by building a life-sized replica of a Volvo V70 wagon using Lego bricks. While that’s a Herculean ...

It's a life-size World Cup soccer trophy and made of 2,842 Lego bricks LONDON -- It's a life-size World Cup soccer trophy — made of 2,842 Lego bricks. Lego teamed up with FIFA on Wednesday to announce ...