LinkedIn isn’t just a convent of buttoned-up office avatars and thinkfluencers. For years, LinkedIn has been an online advertising platform for B2B marketing, hiring campaigns, audience extensions and ...

It’s been a rough year for job seekers. The last thing they wanted was a Spotify Wrapped-style reminder of that. They got one anyway, when LinkedIn launched an inaugural Year in Review.

Figure skater Nancy Kerrigan appears in the marketing agency's LinkedIn ads, which use commercial tropes like cereal ads to poke fun at business-to-business marketing. By Alex Weprin Senior Editor If ...

Ever since Microsoft closed on its LinkedIn acquisition at the end of 2016 and began publicizing the unit's revenues, Redmond has kept those LinkedIn figures separate from the rest of the company's ...

Think of the LinkedIn Year in Review as more of a ‘highlight reel’ of their career, giving users a recap of how their ...

In 2016, fledgling CBRE broker Evan Fiddle sat in a meeting with industry veterans Mary Ann Tighe and Paul Myers. Tighe told Fiddle to be prepared to discuss a recent news article with clients. Like ...

Social media marketing offers businesses an opportunity to find and communicate directly with their target audience. LinkedIn, in particular, provides business networking features that can help ...

For businesses, LinkedIn used to be like those tedious corporate networking events popular in the ’80s: a bunch of strangers standing awkwardly by themselves, hoping to collect and distribute business ...

Navigating career transitions can be incredibly challenging, especially after spending years in one field. However, with the right tools and strategies, it's possible to not only make a successful ...

LinkedIn has revolutionized business networking, transforming it from conference room handshakes to strategic digital relationship-building. Whether you’re seeking new clients, strategic partners, ...

Small business owners who don’t have a LinkedIn page for their companies are missing out on an opportunity to do some storytelling and brand building. When potential clients or business partners look ...