America still drinks, but it drinks differently. In 2026 the U.S. alcohol market shifts to moderation, value, and ...

Celebrities launching liquor brands isn’t new, but it’s become one of the go-to moves for artists looking to expand their empire. Some build from scratch, others partner with master distillers or ...

COLUMBUS, Ohio (WCMH) – Data from the Ohio Department of Commerce reveals how much hard liquor residents bought last year and what brands were the most popular. In 2024, Ohioans bought 16.4 million ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." We asked Camille & Cody Goldstein of Muddling Memories to share their favorite affordable alcohol brands.

The United States liquor industry has faced problems on multiple fronts. First, Americans just aren't drinking as much as they used to. "The percentage of U.S. adults who say they consume alcohol has ...

Jim Beam whiskey, Belvedere vodka and Glenmorangie Scotch are among the major alcohol brands that are racing to ink sponsorship deals with Formula One, as the motor racing league draws in a ...

SirDavis, Beyoncé’s new whiskey collaboration with Moët Hennessy, joins a long and growing list of spirits by Black celebrities. Soon fans of Beyoncé worldwide will be able to imbibe a spirit inspired ...

As liquor brands look to break through in a competitive market, a new study shows that NBA and NHL radio listeners are not only more likely to recall alcohol ads they heard on AM/FM – they’re also ...