You have /5 articles left. Sign up for a free account or log in. In higher ed institutions, the role of marketing can be fuzzy. We typically say that marketing is ...

The healthcare marketplace has seen both increased competition and advanced technology complicate the landscape. With innovations ranging from MRI imaging to genetic testing, patients have more ...

In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement and price. This model has been widely adopted and taught in Marketing 101 classes as a fundamental framework ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Long before the Internet, E. Jerome McCarthy developed the 4 P's of Marketing as a “global managerial approach.” Product, Price, Place and Promotion provided a useful system for marketing in the ...