A business plan includes a marketing section, with both addressing areas of concern not only for launching a business, but also for running one after the launch. Before you decide to invest money into ...

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Some of the biggest challenges we see ...

Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Just like old-school direct marketing, ...