Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

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Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

As with every other area of business practice, technology has had a major impact on how market research is conducted in B2B. Widely used in B2C, market research in B2B has not been fully utilised for ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

Strella, a startup using artificial intelligence to automate and accelerate customer research, announced today that it has raised $4 million in seed funding led by Decibel, with participation from ...