These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

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As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

If we want a brighter, whiter smile, a good-quality whitening toothpaste can help. Generally considered a gentler alternative to professional whitening treatments and using a good at-home whitening ...

At-home teeth whitening products may not always be as effective as treatments you get at the dentist’s office, but these over-the-counter (OTC) picks may help you come closer to your whitest teeth. We ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." You know what nightmares are made of—someone telling you you have to choose between your morning coffee ...

For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...