Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

For an anthropomorphized cylinder of liquid sugar, Mister Softee is a litigious man. After we ran our profile on Victor the ice cream man last month, attorneys for Mister Softee took notice, and filed ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...

Mister Softee is playing hardball against a New York City foe. The Camden County-based ice cream icon has sued a former franchisee, alleging Dimitrios Tsirkos violated trademark protections by dubbing ...

The battles of the ice cream trucks seem to heat up every summer. This week, Mister Softee is suing the owner of the New York Ice Cream Truck for using its trademarked jingle, “The Mister Softee Sonic ...

Mister Softee is no softy when it comes to protecting his tune. A Brooklyn judge has silenced a rival ice cream vendor from playing the famous musical jingle and chimes from his knockoff truck.

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...

The union that represents Philadelphia police officers handed out "Mister Softee" ice cream in front of the district attorney's office last week in an effort to point out prosecutorial policies it ...