Waas composed the Mister Softee song (which has lyrics) for a radio commercial in 1960 and the tune still rings throughout neighborhoods five decades later, beckoning residents to buy a cool treat on ...

Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

You might not know Les Waas but you likely know the tune he created that elicits memories of summertime and, of course, ice cream. Waas, a Philadelphia-based adman, created the chiming jingle that ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

Just a few years ago, Turner Sparks was a minor celebrity in Suzhou, where the English teacher turned entrepreneur was adored for bringing New York’s iconic Mister Softee trucks for the first time to ...

It’s an early spring afternoon in West Oak Lane, and I’m about to get ice-cream-man lessons from Morad Khalil, a Mister Softee franchisee who’s been pulling cones of soft-serve on the streets of ...