Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s smartphone app ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

For more than six decades, kids across Buffalo have gone to their mom for a buck or two as, off in the distance, the sound of the famous Mister Softee jingle creates a palpable sense of soft-serve ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month – in ...

Sunday is National Ice Cream Day and to celebrate, Green Country’s newest ice cream truck Mister Softee joined News On 6 Sunday morning to talk about the truck and to taste some ice cream! TULSA, Okla ...

John Palminteri Mister Softee has opened in Santa Barbara by two young owners, both in their early 20's. John Palminteri Mister Softee has opened in Santa Barbara by two young owners, both in their ...

The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its signature ...

NEW YORK -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around 630 Mister ...