NEW YORK -- When you hear their trademark music and instantly you know a Mister Softee ice cream truck is heading your way. But, the company is now suing a rival ice cream truck in Queens for ...

Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister Softee trucks looping around neighborhoods and parks in ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, sweet treat is just steps away. For the greater part of the past six decades, ...

Bruce Hill has tasted caviar and Chateau d'Yquem, but he still gets a thrill from the thought of a swirl of soft-serve ice cream. "I was about 6, and one of my first memories is of my first bite of a ...

Good Friday afternoon in New York City, where we're all cheering for Amaya “Papaya” Espinal. Gothamist is funded by sponsors and member donations Gothamist is funded by sponsors and member donations ...

Tired of ads? Subscribers enjoy a distraction-free reading experience. WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it ...

Santa Barbara and Philadelphia might just be the leading contenders to occupy opposite sides of the spectrum as far as American cities go. And yet, there is something, in the summer months especially, ...

You don't need to listen for the ice cream truck's jingle for a sweet treat, thanks to the new Mister Softee app. The app shows the locations of dozens of trucks across 18 states. Originally launched ...