Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was ...
Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...
It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s smartphone app ...
Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...
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Admit It: Mister Softee Gives You the Creeps Too
The invention of ice cream of course necessitated the ice-cream truck. Once people had the good stuff they wanted it everywhere—on demand. In 1956, the brothers Bill and Jim Conway were working for a ...
It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...
New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...
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