Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was ...

Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its signature ...

No need to chase the jingle – Mister Softee is now stationary. The iconic ice cream man has parked in Long Island, putting down roots with its first-ever brick-and-mortar shop earlier this month – in ...