The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

You hear the jingle and the Pavlov's Dog reflex kicks into high gear. We run to get our money, sprint outside and chase down the king of summer-- Mister Softee. Well, it turns out, Mister "Softee" is ...

Mister Softee, the iconic purveyor of gooey swirl ice-cream cones with rainbow sprinkles settled a federal lawsuit today, forcing an upstart competitor -- Danny's Soft Serve -- to repaint its trucks ...

We've made no secret of our deep-rooted hatred of the insipid Mister Softee truck theme song, which drives us to distraction every summer. But as intolerable as it is for us, we've sometimes wondered ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s smartphone app ...

The biggest revelation from yesterday's City Counil hearing on the noise ban was that even Mr. Softee owner James Conway Jr. thinks the Mr. Softee song is annoying! He told the City Council, "I have ...

Amelia Schwartz is a Brooklyn-based writer and editor who has been covering food, beverage, and culture for over seven years. She is currently an editor at Food & Wine magazine, focusing on trends and ...

How one Redwood City resident brought sweet nostalgia to the Bay Area (and compelled us to stalk an ice cream truck) Mister Softee’s Bay Area migration is a sweet surprise for East Coast transplants. ...

It conjures two of the great things most of us humans get to enjoy: the bliss of childhood summer days and an icy cold treat on a hot day. Of course, I’m talking about the tinkling, fleeting tunes of ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

Rogue soft-serve ice cream trucks are flouting a recommended freeze by their corporate parent by continuing to peddle cones in Brooklyn amid the coronavirus lockdown. Mister Softee franchisees ...