Summer in America is punctuated by the song of the ice cream truck. When that twinkly melody plays, children turn — as if guided by Pavlov himself — in the direction of the frozen treats, mouths ...

Jul. 26—WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was ...

Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. (Mobile users: Scroll down for full story and ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...

The battles of the ice cream trucks seem to heat up every summer. This week, Mister Softee is suing the owner of the New York Ice Cream Truck for using its trademarked jingle, “The Mister Softee Sonic ...

Mister Softee is anything but soft when it comes to safeguarding his cherished name. The New Jersey-based owner of the ubiquitous ice cream trucks is suing a rogue Queens vendor, charging he opened ...