When that familiar jingle echoes down your street, there’s no mistaking it — the ice cream truck is coming. In New Jersey, most people picture a Mister Softee truck, its grinning cone mascot ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks painted to ...

*New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 ...

Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials say. The New Jersey-based ice cream truck franchise is suing three New York ...

There’s no sound that sounds more like summer than hearing a Mister Softee ice cream truck's jingle, knowing that a cool, sweet treat is just steps away. For the greater part of the past six decades, ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

A South Jersey-based ice cream giant is looking for anything but soft serve justice as it battles to protect its trademark from a fleet of faux ice cream trucks. Iconic ice cream truck company Mister ...