The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images The trucks are out. Spring is here. Photo-Illustration: Grub Street; Photos: Getty Images Yesterday, as I ...

You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...

The creator of the Mister Softee jingle heard in hundreds of ice cream trucks since 1960 has died. Les Waas was 94. Les Waas died April 19 at Abington Hospice in Warminster, Pennsylvania, Goldsteins' ...

It wasn’t easy finding Mister Softee. For someone used to food trucks with fixed locations, chasing one down was new to me. Sure, you can use the iconic East Coast soft serve company’s smartphone app ...

The jingle of a nearby ice cream van is a sure sign that summer is approaching. But you never have to guess when the next time a popular ice cream truck might roll through your neighborhood because ...

PHILADELPHIA — Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at Abington ...

PHILADELPHIA (AP) – Les Waas, the advertising legend behind the Mister Softee jingle heard in hundreds of ice cream trucks for more than half a century, has died. He was 94. Waas died April 19 at ...

How one Redwood City resident brought sweet nostalgia to the Bay Area (and compelled us to stalk an ice cream truck) Mister Softee’s Bay Area migration is a sweet surprise for East Coast transplants. ...

Former Clinton Hill Porn Store to Become Euro EateryClinton Hill: A former porn shop on Myrtle Avenue will become a European-style cafe, a term open to interpretation. The only notable physical change ...