You no longer have to hear the beautiful sound of summer to know when ice cream is headed your way. For years, kids needed to keep ear out for the Mister Softee jingle, which would blast through the ...

Many New Yorkers are still giving the cold shoulder to Mr. Softee’s familiar tune. Roughly 1,279 complaints were filed throughout New York City between August 2017 and August 2018. The highest ...

Waas composed the Mister Softee song (which has lyrics) for a radio commercial in 1960 and the tune still rings throughout neighborhoods five decades later, beckoning residents to buy a cool treat on ...

Mister Softee ice cream trucks have been a beloved symbol of summer nostalgia since their debut in 1956. Founded by brothers William and James Conway in Philadelphia, the iconic blue and white trucks, ...

For more than six decades, kids across Buffalo have gone to their mom for a buck or two as, off in the distance, the sound of the famous Mister Softee jingle creates a palpable sense of soft-serve ...

Mister Softee is no softy when it comes to protecting his tune. A Brooklyn judge has silenced a rival ice cream vendor from playing the famous musical jingle and chimes from his knockoff truck.

A brick-and-mortar Mister Softee ice cream shop is set to open late this spring in the Aliano Shopping Center in Miller Place ...

Mister Softee has hired a team of private eyes in its ongoing battle with upstart competitor New York Ice Cream — with one investigator likening the companies’ rivalry to a “Mafia turf war.’’ “There ...

Stefanos Chen, who covers the New York economy, spoke with a food vendor about the rising costs and red tape that threaten his business. By Emmett Lindner Inflation and its rising fuel prices have ...

It is with deep sadness that I share this news with friends, neighbors and Jersey City residents regarding the passing of our local Mr. Softee vendor, Orestes Valdivia-Reinoso. He is survived by his ...