As Heineken 0.0 has evolved into a leader in non-alcoholic beer, its owner admits its success wasn’t always guaranteed. “Now it’s a genius move that was a couldn’t miss, it was inevitably going to be ...

You may have already felt the vibe shift this festival season towards something new: moderation. It seems like the long-standing grip that tall boys and water-y cocktails in plastic cups have had on ...

Untitled Art, a craft beverage company based in Wisconsin, creates award-winning drinks both with and without alcohol. Their ...

AMSTERDAM, Jan. 02, 2025 (GLOBE NEWSWIRE) -- People's drinking habits are changing, so do we still need abstinence months like 'Dry January' and 'Sober October' in the diary to choose non-alcoholic ...

Heineken 0.0, the non-alcoholic beer brand, is bringing its simulated mobile racing competition, “Player 0.0,” to the U.S., per a press release. The move is part of Heineken’s larger efforts to ...

Last year, beer company Heineken introduced the Gaming Fridge, a PC with a fridge installed, but now it wants to put the power to get a Heineken 0.0--its non-alcoholic beer--into players' hands with ...

Even before the Surgeon General on Friday warned that alcohol can cause cancer and should come with a warning label, big ...

This was Friday. My wife, in Philadelphia for a wedding rehearsal, had left me to feed, bathe, and put our infant son to bed. This was Friday. My wife, in Philadelphia for a wedding rehearsal, had ...

Tailgating will never look the same since the rise of tasty and easy sipping non-alcoholic beers in the US. Non-alcoholic beers are no longer the underdogs of the beer world—they're taking center ...

The next time your team gaming session gets too heated or stressful (or maybe it's just THAT time to take break), don't be surprised if your controller offers you a (non-alcoholic) beer. Or more ...