Nudge theory has been used by governments across the world to guide populations to better behaviour. But has its effect been overstated? At the end of last year (2021), there was lots of excitement ...

Sure, the book Nudge may have become a cultural phenomenon that ended up selling millions of copies. And, OK, it resulted in hundreds of governments and countless companies around the world adopting ...

In economics, “homo economicus” (often translated as “economic man”) is a description of individuals as rational, self-interested agents who make decisions to maximize their own utility. It assumes ...

Is it a cesspit of disease, infested with ants or worse, filled with fungus-foaming coffee cups? Is some of the food in the fridge older than your children? And is there a sign on the wall demanding ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...