No Google Ads change incurred more ire from the collective PPC community than the depreciation of the Search Terms Report. We all went through the steps of grief: Denial: “They couldn’t really do this ...

PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...