AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, ...

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release, AI has become a hot topic of discussion. But can generative AI be used to save ...

Business owners looking for success in this digital age know that their business needs to be easily found online. If you’re looking to dominate your local, national or global market, it’s time you ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Most ad platforms have something called a “learning period.” This is not a period for the marketer to observe and learn from the performance. Instead, it’s a period of time ranging from 48 hours to ...

White Noise Digital launches new internet marketing services in Harrisburg, PA, offering SEO, social media, PPC, and web solutions to help local businesses grow, increase online visibility, and ...