The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also ...

In a world where public relations has traditionally been the playground of large corporations with deep pockets, KISS PR Brand Story is flipping the script. The brainchild of Dallas-based entrepreneur ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Combining these tools leverages respective strengths while overcoming potential weaknesses. For centuries, businesses have used different methods of communication to connect with potential customers.

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

For most brands, the holiday season is the busiest and most competitive time of the year. Consumers are expected to spend the second-highest amount on record on their holiday shopping in 2025, which ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.