When this happens, things can snowball quickly. As Appleton explains, “The raised cuticle layer allows for moisture to leach out of your hair, so it becomes more and more dehydrated. Over time, the ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Let’s be very real: Whether you're dealing with damage from heat ...

Don’t get me wrong — I love my curls. But styling and keeping them healthy is no easy feat. Products are expensive, washdays take long, and they require way too many trips to the salon. While I love ...

Hair masks have an incredible ability to transform your dry, damaged strands into soft, bouncy, commercial-worthy hair. These treatments offer deep-conditioning benefits, and if your hair frequently ...

Not only does it reduce friction, static, and breakage, but it also helps preserve your beloved blow-dry and cuts down on ...