The brand promise that builds your business

When Michelob Ultra helped Cameron Black become the first blind broadcaster to provide commentary for a basketball game on ...
Fast Company

To align your brand promise with your brand experience, empower people to use their available freedoms

Brand promise doesn’t automatically equal brand experience. Brand builders recognize how critical it is for their brand promise to align with their brand experience, yet getting employees to live the ...
Forbes

Is Your Lack Of A Brand Promise Losing You Revenue?

A company's brand promise is its public-facing claim of how it will deliver to its customers and it is inextricably linked to growing your business revenue. It starts with how you will frame what job ...
Forbes

The Inner Game Of Marketing: Aligning Your Brand Promise With Delivery

Ellie Victor, Cofounder and CEO of ZOOM Marketing, one of Silicon Valley's premier positioning agencies with hundreds of successful clients. When I first picked up The Inner Game of Tennis by Timothy ...
Inc

How to Build a Company That Meets Its Brand Promise

Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk standing for nothing—leaving both your customers and your team without clarity ...
Sustainable Brands

Less than Half of Brands Deliver on Their Brand Promise, According to Gallup Survey

A recent Gallup survey found that most companies are failing to make good on their agreements. Only half of the almost 18 million customers Gallup surveyed strongly believe that the companies they do ...