An innovative new tool draws on emojis to improve consumer sentiment analysis

In today's hyperconnected world, social media has become a critical channel for businesses to understand consumers. While ...
CoinTelegraph

Majority of social media posts about metaverse show positive sentiment

A review of 86,565 social media posts related to metaverse technology showed only 14% negative sentiment. A team of researchers from the United Arab Emirates recently conducted a study to discover ...
Forbes

10 Steps For Conducting An Insightful Social Media Sentiment Analysis

Having a thorough grasp of what your customers think of you and your brand is vital to your ability to market to them well. Did they see the humor in your last campaign? How do they like your latest ...
Science Daily

US public opinion on social media is warming to nuclear energy, but concerns remain

The U.S. public displays more positive than negative sentiment toward nuclear energy but concerns remain about waste, cost and safety, according to an analysis of 300,000 posts on social media. The ...