Gen Alpha may throw 'preppy' around as an insult, but little do they know, it's making a major comeback as a stylish fashion trend this fall. These Mary Jane flats are the ultimate preppy chic fall. I ...

Zendaya and the ‘Tenniscore’ trend took hold last year following the release of the film Challengers, but fashion types assumed the look would be game, set and match by autumn. Little did they know: ...

Forbes contributors publish independent expert analyses and insights. Pooja Shah is a journalist who covers fashion, beauty and wellness. Preppy is back—and this time, it means business. Few brands ...