Creating an effective digital marketing campaign is not about crafting eye-catching ads or enthralling videos. Of course, those play a role, but I have found that the true root of purpose-driven ...

There’s been a seismic change in how we measure marketing activity over the last few years. We’ve all heard about big data. Advances in computing power and connectivity have driven huge increases in ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...