In today's hyper-connected world, customer experience (CX) reigns supreme. Imagine this: You're engrossed in a movie on a Friday night, popcorn in hand, when your streaming service suddenly sputters ...

Companies implement certain marketing strategies, whether they are adding to their product line or adding new distribution channels. When marketing managers implement marketing strategies on their own ...

With a plethora of choice of suppliers, more than ever before, customer service is becoming THE driving factor behind consumer loyalty. It is not just increased choice that is facilitating customer ...

Proactive and reactive human resources are both critical to the success of small businesses in managing and motivating people. Both are especially important for strategic HR processes. However, strong ...

While it may seem like a no-brainer, it’s important not to lose sight of the fact that communications should be carefully planned and thought out. As a marketer, it’s important to think about what ...

There are many different leadership styles and approaches to management that are viable. Some managers like to be direct and hands-on, while others prefer to give employees more autonomy and space.