UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

The 8th ESRA (European Survey Research Association) Conference was held in Croatia in July 2019, which staged 220 sessions on survey research. Among them, this article focuses on the latest cases of ...

With a population of over 40 million users worldwide, a number doubling every year, the internet has become a medium with distinct business opportunities. To academic and commercial researchers, the ...

1. Distinguish between probability and non-probability sampling and discuss the advantages and disadvantages of each. If you can not specify the probability that any given individual will be in the ...

One possible explanation for the variability in estimates across the different nonprobability samples is the range of methods that online sample vendors employ. They differ on recruitment, weighting ...

The New York Times and CBS News made big news in the polling world this weekend when they announced that they will begin using online survey panels from YouGov as part of their election coverage.