It might initially seem difficult to build great, lovable products for users employed at other organizations, but with the right strategy, it is an art you can enjoy. The Fast Company Executive Board ...

The sales funnel is collapsing. With growing information transparency in B2B, the sales process is rapidly shifting to the buyer. Buyers are increasingly managing the bulk of the sales process ...

Photo by Yan Krukau from Pexels B2B marketing is shifting quickly, and many teams are struggling to keep pace with how fast buyer expectations are changing. Tactics that felt strong a couple of ...