Decades ago in Germany, a dispute between the Dassler Brothers famously led to the splitting of their shared shoe factory and the creation of two rival companies — Adidas and Puma — that still stand ...

From LaMelo Ball to Breanna Stewart, Puma has a growing roster of signature performance basketball lines for a brand that reentered the sport in 2018. Puma doesn't stop there, with its pinnacle ...

In many ways, Puma is learning from the failures of its own past. The company signed 1998-99 Rookie of the Year Vince Carter to a 10-year deal, but saw it come to an end just two years later, leaving ...

Puma’s recent push into basketball looks like a winning strategy as the iconic brand re-asserts itself in the incredibly competitive market. The company’s growth performance is diversified as far as ...

One of the key factors in Puma's gradual rise to prominence in the football world is its association with Brazilian star player Neymar Jr. However, the shoe manufacturer is in an experimental mode ...

LOS ANGELES- The Puma basketball re-emergence is fully upon us. While swooshes, three stripes, and the Jumpman are the standard hardware on the floor, it’s been a while since the “formstrip” made ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Puma just found a way to give the WNBA some much-deserved ...

Terry Rozier had a simple message for the basketball and sneaker worlds last week. "I ain't f-----' with nobody else but Puma." The declaration from the Boston Celtics guard was quickly worked up into ...

Puma made a huge splash last week when the brand officially announced its return to the basketball business. There were rumblings during the NBA draft process that the brand was interested in ...

High school basketball star Mikey Williams is now a Puma athlete. The athletic giant announced today that it has signed Williams, who plays for Vertical Academy in Charlotte, to a multiyear ...

Terry Rozier had a simple message for the basketball and sneaker worlds last week. "I ain't f-----' with nobody else but Puma." The declaration from the Boston Celtics guard was quickly worked up into ...