The QR codes are featured in the company’s “The Great Big Toys R Us Book” catalog. The mobile bar codes lead to additional multimedia content about select products. “We know kids and parents eagerly ...

“QR codes on game tickets packaged with the toys were intended to allow for parents to engage in the Happy Meal experience and enter a chance-to-win sweepstakes through the McDonald’s app as ...

Frito-Lay is vanquishing any nostalgia you might’ve had left for Cracker Jack by eliminating the physical toy inside. In its place, all Cracker Jack boxes will now include a piece of paper with a QR ...

Walmart, Mattel partner for mobile bar code-enabled virtual toy store Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, enabling ...

Target Corp hopes that letting shoppers scan, buy and ship a selection of toys while shopping in its stores and having hundreds of exclusive toys will help drive sales this holiday season, one of its ...